The average Solar Installer can pay anywhere from 5 to 10% of total project cost on a qualified lead. This could be upwards of $2,000 to $4,000 per project spent on acquiring the lead. This process leaves less on the table for the Solar Installer to make as profit. Here is a great article on this.

Enphase core B2B strategy:

• Make the most reliable and progressive products in the field.
• Be the best partner, support the installer with educational materials, programs, services, this will attract lasting business relationships with Enphase and our products.

The consumer purchasing process can be hard to navigate and usually is a series of outdated and somewhat sleazy marketing strategies. Door to door sales tactics, strange mailers, cold calls, and loosely targeted email campaigns. This often alienates the potential customer and hinders the growth of solar as a whole.

Enphase works to educate the consumer and place its products in their consideration set of options. We understand that consumers are smart and take time to educate themselves especially when making a large purchase. Using Inbound methodologies we position content and tools at every step of the customer journey, discover, consideration, attaining solar, and support for our customers after having a relationship with our products.

Enphase consumer brand strategy:

• Provide the most progressive products and services in the field of solar and renewable energy.
• Build a network of content, educational materials, and services that supports the lifetime of the Enphase customer.